OnPoint Real Estate Group’s Marketing Plan
Are all Realtor’s marketing plans the SAME? What’s the difference between MARKETING and just LISTING your home? Why do all Realtors charge the same commission but some offer better marketing? What is the MLS (Multiple Listing Service)? Do I need Professional Photos?
There is a lot involved in effectively marketing and selling a property and marketing plans can vary greatly from Realtor to Realtor even agents in the same office! Never hire a Real Estate Agent without getting a written marketing plan and don’t forget to ask for references and examples of the agents recent listings that are Active, Sold and Expired.
Our team provides many benefits in addition to a very effective marketing plan that comes from over 20 years of Real Estate marketing experience that also includes some innovative marketing that you will not find with anyone else in our area and we continually research and test new marketing tactics to provide the best combination of real estate marketing to stay years ahead of our competition and get your home in front of the largest possible audience of potential buyers to get your Home SOLD.
Our advice to you is DON’T choose the Realtor that gives you the Price you want to hear! After all YOU set the list price NOT your agent. Choose the Agent or Team that will BEST market your Home.CLICK HERE to schedule your FREE consultation!
We provide professional HDR digital photos FREE. Most Realtors don’t highlight your home with good photos but over 84% of buyers think good photos are very important. In fact, there is a website devoted to showcasing bad real estate photography. We market our listings with professional HDR digital photos and aerial photos! High quality photos are extremely important and will help attract more buyers to your home which will get your home SOLD faster.
Video & Virtual Tours
Some realtors provide a virtual tour but very few provide an actual video. YouTube is the 2nd largest online search engine which makes it the perfect place to promote your home! We not only create a virtual tour and a custom YouTube video for our listings but additionally utilize the power of social media and online target marketing to expose your video to the largest audience of potential buyers.
Staging & Landscaping
You never get a second chance to make a 1st Impression! Studies show Buyers decide whether they are interested in a home within seconds! That is why it is so important to have great curb appeal and to properly stage your home to put your best foot forward. We have great relationships with professional landscapers and home stagers that can help turn a drab home into a Fabulous Home.
Open Houses are a great way to attract potential buyers to your home. This may not work for some remote areas in North Idaho but we host open houses at many of our listings. We advertise our Open Houses with online & social media target marketing and provide Evans Brothers coffee, wine, snacks and often provide giveaways to attract both buyers and other agents to your home.
Internet & social media
95% of buyers use the internet to search for a new home! This is where the OnPoint Real Estate group and Century 21 RiverStone dominates! Your home will be marketed on over 750 Global, National and Locally focused websites including NorthIdaho-RealEstate.com, Sandpoint-RealEstate.com, Century21.com, C21Sandpoint.com, Realtor.com, Zillow.com, Trulia.com, RealEstateBook.com and many more. With decades of combined photography, internet, and social media marketing experience we will effectively target market your home on the web to the largest number of potential buyers!
We are not only members of our local Multiple Listing Service (Selkirk MLS) but we are additionally members of the Coeur d’Alene MLS which allow us to market to over 1100 Real Estate Agents & Brokers. The MLS is a service Realtors use market properties to other Realtors who will be working with active buyers. When we input your home into the MLS we provide as much information and documents as possible to make it easy for other agents to get everything they need about your home.
As soon as your home is listed with the OnPoint Real Estate group we send an email blast to all of the real estate agents and brokers in the Selkirk MLS (Bonner & Boundary County) and the Coeur d’Alene MLS (Kootenai County). We also utilize email marketing to alert our ever growing database of qualified buyers and investors.
Yes, print marketing still works in the digital age! The OnPoint Real Estate Group excels in Online and Social Media Target Marketing we still mail out large full color Just Listed postcards on all of the properties but we also advertise in several local magazines and real estate guides to maximize your exposure.